6 Best Tip To Enhance CX with Behavioural Science

Ever since ancient times, the human mind has been studied for its complex nature. Behavioural science is a budding field in marketing that examines how people behave when they are making decisions about their purchases. It's no surprise then that this type of study can also be applied to customer experience Management or CX transformation efforts.

Create a customer service strategy that gives them cues subconsciously. 

To improve customer experience, you need to use behavioural science. This can be done through four main areas: data analytics for understanding what customers want and how they behave towards brands; formative testing with prototypes or A/B tests before releasing real products into marketplaces where there are known issues about their performance in order to produce corrective actions when necessary based on early feedbacks instead than just hoping everything works out okay later down the line without much input earlier than that point - this would not only save lots of money but also avoid many expensive mistakes which could've been avoided if proper planning had taken place.

Resource Article: Top ways to improve CX with behavioural science