12 examples of great brand positioning strategy
In today's global economy, consumers have millions of alternatives. They will not come back to a brand that does not speak to them. For your brand, you need to get creative, and you need to figure out what is different about your brand. This differentiation is the key, and it will shape your brand. Brand strategy and marketing can make or break your company. Customers should be reminded of what your brand stands for and how it serves in the areas that other brands fail to cover. Brand positioning and strategy are also important for B2B brands. Even though their target is not the consumers but corporate clients, they need to come up with a narrative that is convincing enough, along with a good B2B Branding and marketing strategy . Here are 12 examples of a brand that showcase how an effective brand positioning strategy can make a difference. 1. Facebook vs. Twitter: Facebook, the brainchild of Mark Zuckerberg, came at a time when social media was still at its nascent stage. T